"If you feel like you're spinning your wheels
and not making any progress, one solution is to put more urgency into your
life. Here's what you need to do.
First, identify what it is that you truly want
to accomplish. Second, outline what you need to do to get there. And third,
give yourself a deadline. (Bonus fourth step: Cut that deadline by 20%. Don't
worry, you'll reach it.)"
1.
I want to
be able to earn at least £50,000 from copywriting per year by April 2013. This
would make a massive difference to my quality of life, and allow me to spend
more time with my family.
2.
In order to
get there, I will need to be making at least £4,200 per month from copywriting,
or £1,040 per week. Ideally, that would be from long term clients, and fun
projects. I will need to draw up a list of ideal clients and projects, which
will suit my likes and aspirations. I will then need to write proposals to
them, to offer my services. In order to help me market myself, I’ll need a
clear website with a few samples and some testimonials. In order to get those
testimonials, I’ll need to do a couple of projects on spec for clients similar
to my ideal clients.
3.
In order to
get to my target of £4,200 per month consistently by April 2013, I’ll need to
meet the following deadlines:
a.
Decide target audience/niche today (April 17th)
b.
Select and research ideal clients and projects
c.
Work on website text aiming at ideal clients
d.
Set up balance sheet for accounts
e.
Website drafted and bought by April 25th
f.
Website final design by April 27th
g.
Sample letter finished by April 30th
h.
Website online by May 1st 2012
i.
Draft proposal for work by May 5th
2012
j.
Join Elance and create template proposals by May
9th
k.
Complete first project by May 31st
l.
Get testimonial and add to website
m.
Take SEO course and add specialisation to
website during June
n.
Send out more proposals and increase prices
o.
Earn £5,000 by June 30th 2012
p.
Go to Copywriting Bootcamp in October
q.
Get more clients and increase prices
r.
£3,000 per month by January 2013
s.
£4,200 per month by April 2013
A lot of these stages are dependent on my
having a good clear website and systems in place, to allow me to get the work
done outside of the time I'm at my full-time job, while still spending quality time with Brilliant Guy and
Brilliant Boy. If I can figure out what my ideal projects would be, then it
will make things a lot easier, and that’s my job for today. No more
procrastinating! Onwards and upwards, hurrah!
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